Around the world, a total of 80 clubs with more than 75,000 members are helping to preserve the rich automotive heritage of the Mercedes-Benz brand - while bringing its history to life with numerous public presentations of their classic cars.

The members of the brand clubs are indispensable ambassadors of the brand with the three-pointed star. Mercedes-Benz Club Management coordinates this global PR potential and ensures a consistent and likeable style in public appearances.

The numerous activities coordinated by Mercedes-Benz Club Management strengthen the bonds between the clubs and the Mercedes-Benz brand. The members’ roles as ambassadors, multipliers and customers are actively supported. By providing services for the clubs, Mercedes-Benz Club Management protects the automotive cultural assets of the world’s oldest motor manufacturer – because Mercedes-Benz stands for tradition and diligence, in past, present and future.

Foundation and management of a central Mercedes-Benz Club organization.

Definition, compilation, implementation and monitoring of the rights and obligations which are contractually agreed between MBCM and the associated clubs.

Coordination of Daimler AG and Mercedes-Benz Club events anywhere in the world.

Monitoring of observance of CI/CD guidelines by the Mercedes-Benz Clubs at public events, taking the specified quality standards into account.

Planning, organization and staging of own events for Mercedes-Benz Clubs.

Support and consultancy for the clubs' public relations work with the aim of strengthening the Mercedes-Benz brand image.